LET YOUR SOUL SHINE

The Heart-Led Brand

The Heart-Led Brand program is for visionary entrepreneurs and individuals ready to express their unique gifts and soul through a powerful, authentic brand that resonates deeply with their audience. If you’re ready to take a chance on yourself and let your gifts shine, this program is for you.

I believe your brand is a reflection of your unique purpose and passion.

Your brand is one of your most powerful resources as a business owner. It is how you communicate and connect with your audience in the truest, most authentic way. Your brand is an extension of your soul. When you feel proud and resonate with your brand, it gives you confidence and this shines through in your work, and attracts the beings you are meant to serve. 

The Heart-Led Brand is a 4-week program designed to bring your brand to life. Through Elle’s unique approach, you will work together to co-create a brand that truly embodies you, your passion, and purpose.

What’s Included

Brand Logo
Includes 3-4 variations of your logo for different placements (e.g., horizontal, vertical, centered).

Logomark
A distinctive mark for your brand to use across various marketing channels.

Color Palette
An 8-color system designed to embody your brand and ensure a cohesive, impactful presence across all marketing materials.

Typography System
Three curated fonts unique to your brand, with full usage rights for both print and web.

Imagery Mood Board
Creative direction and free stock image selections to guide future content shoots.

Brand Identity
A PDF outlining how your brand elements work together to create a unified, beautiful brand system.

THE PROCESS

Vision

Together we will discuss your brand, your gifts, your soul essence, and goals. I like to explore where you find beauty in your day to day, and in your work, so this shines through in your brand. Your brand is an extention of your soul.

01

Alignment

Based on the vision and your preferred aesthetic, you will receive 2-3 logo concepts. These 3 different concepts help us get aligned on the expression you envision for the brand. We select a concept that best embodies who you are. 

02

Creation

Once a concept is selected, all remaining brand assets are created to bring the vision to life. Website and other marketing collateral and started after the brand identity is complete.

03

Embodiment

Your beautiful brand is expressed in visual form. All files ready to shine.

04

EXAMPLE OF DELIVERABLES

Brand Logo (3 Variations)

Logomark

Color Palette

Typography System

Imagery Mood Board

Brand Identity Guide

“There is a vitality, a life-force, an energy, a quickening, that is translated through you into action and because there is only one of you in all of time, this expression is unique.” 

— MARTHA GRAHAM

Frequently Asked Questions

  • To apply to work with Heart + Haven, please fill out the form at the bottom of this page to get started!

    Please include your name, email, existing website or brand (if applicable), and a little bit more about you! From there, I will reach out to schedule a 15 minute call to learn more about you and your brand, to determine your needs and the right fit!

  • Once accepted into the program, I will connect with you to schedule your start date. The structure of the 4 weeks are as follows:

    • Pre-Kick Off Questionairre: I will send you a form to fill out, to learn more about you, your gifts, and your vision for your brand. This should take about 60-90 minutes. I ask that you take your time, and be intentional with your responses here. Take thi as a time to reflect on your goals for your brand. The questions are curated to get an understanding of what makes you, you, and how we can work together to bring your soul to life through this program.

    • Kick Off Call + Intention Setting (90 minutes): I ask that you dedicate 90 minutes to the first call to kick off our work together. During this call, we will review the Questionnaire, and set an intention for this next chapter of your brand. The decision to invest in your self and your brand is a big one! I like to honor this step by reflecting on what brought you to this point, pulling an oracle card for guidance, and setting intentions for the future.

    • Weekly Project Review Call (60 minutes): For the remaining 3 weeks, we will schedule a weekly 1-hour call to review work, collect feedback and go over any outstanding items together.

    • Email Communication (~1-2 hours/week): I do ask you dedicate time to be timely with reviewing all brand design concepts, and gathering feedback for me in a prompt fashion. It is my goal that you have a beautiful brand you are in love with at the end of 4 weeks, which requires commitment on your end and dedication to the process!

    • Final Call (30 Minutes): Once the project is finalized, we will do a brief 30 minute call to review all your packaged files, how to use them, and go over any questions before you share your brand with the world!

  • For the Heart-Led Brand Package, you will be presented with 3 concepts.

    For other add-on services, all projects will include 2-3 concepts depending on the scope of work.

  • 2 revisions are included with all projects!

  • The Heart-Led Brand is a 4-week program. All files should be ready to go live at the end of the month, given the client is able to provide timely feedback.

    If accepted into the program, you must be available for a weekly call with Elle to discuss the vision and give creative feedback.

  • The Heart-Led Brand Identity Program is a $2,500 investment. If accepted, it is a 4 week program. Payment plans are available.

    All other services are custom packages based on your businesses needs. To receive a custom quote, fill out the contact form below and Elle will reach out to schedule an 15 minute intro call!

Let’s create together.

Interested in working together? Fill out some info and I will be in touch. I can’t wait to hear from you.